A Wednesday Word from the Director | Change Takes Time


Dear Community,

We’ve come to the last full week of July. Can you believe it? Time is waiting for no one. Lately I’ve felt like I’ve been moving both in slow motion and at lightening speed. The days are flying by and as my to do list grows I feel like I am accomplishing less. But I digress…I’ll save this personal rant for a post on theglutenfreechefblog.

In all honesty I am accomplishing a lot. We are accomplishing a lot. Even though it doesn’t always feel like it, the progress and proof is in the neighborhood. Every where I look around I see change. From budding sunflowers, to bike shares and new murals; the seeds of change are sprouting and in their place are beautiful flowers of progress.

Every where I look around I see change.

Workforce Development Interns
The Workforce Development Interns (WDI) have entered their third week. Last week was a full week of mural development (more to come) researching for the architecture tour, and engaging more with the community. Check out the photo gallery from some of their work last week and be sure to see more on our Facebook page.

Zagster Near 540WMain  

The city of Rochester launched its first ever bike share program last Thursday in collaboration with Zagster. I was thrilled to see a kiosk on the corner of Madison and West Main Street; right around the corner from 540WMain. One of my many action items was to send letters and make weekly phone calls to the City of Rochester petitioning the office to not forget the Susan B. Anthony district when considering locations for the bike share. I had no idea if any of these efforts would make a difference and it wasn’t until we spotted the kiosks that we learned of their decision to implement the system in our neighborhood. Just another flower that bloomed from the many seeds we spread.

Her Voice Carries 540WMain  

Sarah Rutherford and her team has been painting an installment of her Her Voice Carries series on the wall that faces the 540WMain parking lot. This series is part of Wall Therapy’s 2017 festival. I am thrilled that she chose 540WMain as the location to paint this stunning mural which is one of five that she has planned to paint in neighborhoods around the city. The objective is to showcase and give a voice to underrepresented women that are doing amazing work in Rochester. Watching her in action has been a huge talking point for the interns and the neighborhood at large.

Below is a list of items that we are in need of at the moment:

  • Paper Towel
  • Bottled Water
  • Gluten Free Snacks
  • Hand Sanitizer
  • Window AC unit
  • White Hand Towels

As always if you are interested in making a monetary donation, the best way is via our gofundme campaign www.gofundme.com/540WMain . We wish we could plant a money tree but since we can’t your contributions are the lifeblood of our work

Rochester Makers Gift Shop

Last but not least yesterday we launched The Rochester Makers Gift Shop at 540WMain. Learn more here and be Be sure to attend The Gift Shop Launch Party this Saturday from 5:00-7:00 PM

Last but not least, download the August calendar here

Be the Change You Wish to See,

Calvin Eaton, Founder & Executive Director

Published by Calvin Eaton

(he/his/him) Calvin Eaton is a disabled community educator, content creator, and social entrepreneur, whose area of expertise includes antiracism, equity, justice, instructional design, and program development. In 2016 Mr. Eaton founded 540WMain, Inc. a non-profit online and community-based organization for accessible education and events that promote justice for all.

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